{"id":31272,"date":"2026-06-25T16:16:43","date_gmt":"2026-06-25T19:16:43","guid":{"rendered":"https:\/\/hotelterrasaltas.com.br\/?page_id=31272"},"modified":"2026-06-26T16:09:20","modified_gmt":"2026-06-26T19:09:20","slug":"videos","status":"publish","type":"page","link":"https:\/\/hotelterrasaltas.com.br\/es\/videos\/","title":{"rendered":"videos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"31272\" class=\"elementor elementor-31272\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-90489d4 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"90489d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0c8f1 elementor-widget elementor-widget-html\" data-id=\"8a0c8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================= -->\n<!--  HOTEL TERRAS ALTAS \u00b7 Conceito de Video                       -->\n<!--  Cole este bloco inteiro num widget HTML do Elementor.        -->\n<!--  CSS isolado em .htav (nao afeta o resto da pagina) + camada  -->\n<!--  defensiva (o tema nao afeta este bloco). 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font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase; color: var(--ink-3); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px; }\n.htav .note { font-size: 13px; color: var(--ink-3); font-style: italic; font-family: var(--fs-display); margin-top: 32px; }\n@media (max-width: 760px) {\n.htav .filmstrip, .htav .pillars, .htav .specs, .htav .frames, .htav .checklist, .htav .tg, .htav .steps { grid-template-columns: 1fr; }\n.htav .wrap { padding: 0 24px; }\n\n}\n<\/style>\n\n<div class=\"htav\">\n<!-- ===================== COVER ===================== -->\n<header class=\"cover\" data-screen-label=\"Capa\">\n  <div class=\"wrap\" style=\"width:100%\">\n    <div class=\"brandmark\">\n      <svg width=\"40\" height=\"40\" viewbox=\"0 0 40 40\" fill=\"none\">\n        <circle cx=\"20\" cy=\"14\" r=\"6\" stroke=\"#f4efe4\" stroke-width=\"1.2\" \/>\n        <path d=\"M4 32 L14 18 L22 26 L28 20 L36 32 Z\" stroke=\"#f4efe4\" stroke-width=\"1.2\" fill=\"none\" stroke-linejoin=\"round\" \/>\n        <line x1=\"2\" y1=\"34\" x2=\"38\" y2=\"34\" stroke=\"#f4efe4\" stroke-width=\"1.2\" \/>\n      <\/svg>\n      <div>\n        <div class=\"t1\">TERRAS ALTAS<\/div>\n        <div class=\"t2\">RESORT \u00b7 CONVENTION<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"wrap\" style=\"width:100%\">\n    <div class=\"eyebrow\"><span class=\"n\">Conceito de V\u00eddeo<\/span><span>3 Filmes \u00b7 Mudo com texto \u00b7 4K 16:9<\/span><\/div>\n    <h1>Um lugar.<br \/><em>Dois<\/em> caminhos.<\/h1>\n    <p class=\"lede\">Tr\u00eas filmes curtos para a Home, o Lazer e o Corporativo. Mesma assinatura visual, personalidades distintas.<\/p>\n  <\/div>\n\n  <div class=\"wrap\" style=\"width:100%\">\n    <div class=\"filmstrip\">\n      <div class=\"fcard\">\n        <div class=\"fnum\">FILME 01<\/div>\n        <div class=\"fname\">Institucional<\/div>\n        <div class=\"fmeta\">HOME \u00b7 20s \u00b7 GRADE NEUTRA<\/div>\n      <\/div>\n      <div class=\"fcard\">\n        <div class=\"fnum\">FILME 02<\/div>\n        <div class=\"fname\">Ocio<\/div>\n        <div class=\"fmeta\">LAZER \u00b7 18s \u00b7 GRADE QUENTE<\/div>\n      <\/div>\n      <div class=\"fcard\">\n        <div class=\"fnum\">FILME 03<\/div>\n        <div class=\"fname\">Corporativo<\/div>\n        <div class=\"fmeta\">CORPORATIVO \u00b7 18s \u00b7 GRADE FRIA<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/header>\n\n<!-- ===================== CONCEITO ===================== -->\n<section data-screen-label=\"Conceito\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"eyebrow\"><span class=\"n\">01<\/span><span>O conceito<\/span><\/div>\n      <h2>Uma fam\u00edlia de filmes.<\/h2>\n      <p class=\"sub\">Os tr\u00eas v\u00eddeos abrem do mesmo jeito e fecham do mesmo jeito. O que muda \u00e9 o miolo. Essa repeti\u00e7\u00e3o ajuda no reconhecimento da marca: mesmo vendo um de cada vez, o espectador sente que s\u00e3o do mesmo lugar.<\/p>\n    <\/div>\n    <div class=\"pillars\">\n      <div class=\"pillar\">\n        <div class=\"p-k\">Abertura compartilhada<\/div>\n        <h3>A mata primeiro.<\/h3>\n        <p>Todos come\u00e7am com uma a\u00e9rea lenta sobre a Mata Atl\u00e2ntica ao amanhecer, com a n\u00e9voa subindo. A mata aparece na tela antes do hotel.<\/p>\n      <\/div>\n      <div class=\"pillar\">\n        <div class=\"p-k\">A diverg\u00eancia<\/div>\n        <h3>O caminho se abre.<\/h3>\n        <p>No meio, cada filme segue por um lado. O institucional mostra a bifurca\u00e7\u00e3o. O Lazer fica mais humano e quente. O Corporativo, mais estruturado.<\/p>\n      <\/div>\n      <div class=\"pillar\">\n        <div class=\"p-k\">Fecho compartilhado<\/div>\n        <h3>A mesma assinatura.<\/h3>\n        <p>Todos terminam na marca sobre preto, com a mata desfocada ao fundo. Mesmo lockup e mesma tipografia nos tr\u00eas.<\/p>\n      <\/div>\n    <\/div>\n    <p class=\"note\">Dire\u00e7\u00e3o de arte alinhada ao site: tipografia Cormorant Garamond e JetBrains Mono, paleta da Mata Atl\u00e2ntica e sem locu\u00e7\u00e3o. O texto na tela conduz a narrativa.<\/p>\n  <\/div>\n<\/section>\n\n<!-- ===================== ESPECIFICA\u00c7\u00d5ES ===================== -->\n<section data-screen-label=\"Especifica\u00e7\u00f5es\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"eyebrow\"><span class=\"n\">02<\/span><span>Especifica\u00e7\u00f5es de produ\u00e7\u00e3o<\/span><\/div>\n      <h2>O padr\u00e3o t\u00e9cnico.<\/h2>\n    <\/div>\n    <div class=\"specs\">\n      <div class=\"spec\"><div class=\"s-k\">Master<\/div><div class=\"s-v\"><strong>4K \u00b7 16:9<\/strong>3840\u00d72160 \u00b7 24 ou 30fps<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Vers\u00f5es de entrega<\/div><div class=\"s-v\"><strong>16:9 \u00b7 9:16 \u00b7 1:1<\/strong>Hero web \u00b7 Stories\/Reels \u00b7 Feed<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Dura\u00e7\u00e3o<\/div><div class=\"s-v\"><strong>20s \u00b7 18s \u00b7 18s<\/strong>Institucional \u00b7 Lazer \u00b7 Corporativo<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">\u00c1udio<\/div><div class=\"s-v\"><strong>Mudo<\/strong>Autoplay silencioso no hero \u00b7 texto carrega a narrativa<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Loop<\/div><div class=\"s-v\"><strong>Limpo<\/strong>Primeiro e \u00faltimo frame compat\u00edveis, ou fecho em fade<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Peso web<\/div><div class=\"s-v\"><strong>\u2264 6 MB<\/strong>H.264\/H.265 \u00b7 bitrate otimizado para hero<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Equipamento sugerido<\/div><div class=\"s-v\"><strong>Drone \u00b7 Gimbal \u00b7 Slider<\/strong>A\u00e9reas \u00b7 movimento \u00b7 detalhes<\/div><\/div>\n      <div class=\"spec\"><div class=\"s-k\">Luz<\/div><div class=\"s-v\"><strong>Golden hour<\/strong>Amanhecer e entardecer pela luz da mata<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== FILME 01 ===================== -->\n<section class=\"grade-neutral\" data-screen-label=\"Filme 01 Institucional\" style=\"border-top:3px solid var(--neutral)\">\n  <div class=\"wrap\">\n    <div class=\"film-band\">\n      <div class=\"eyebrow\"><span class=\"n\">Filme 01<\/span><span>Institucional \u00b7 Home<\/span><\/div>\n      <div class=\"f-row\">\n        <div>\n          <h2>Institucional<\/h2>\n          <div class=\"tagline\">\"Onde a natureza recebe voc\u00ea.\"<\/div>\n        <\/div>\n        <div class=\"f-specs\">\n          <div><b>Dura\u00e7\u00e3o<\/b> \u00b7 20s<\/div>\n          <div><b>Grade<\/b> \u00b7 Neutra \/ equilibrada<\/div>\n          <div><b>Ritmo<\/b> \u00b7 Contemplativo \u2192 r\u00edtmico<\/div>\n          <div><b>Uso<\/b> \u00b7 Hero da Home<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"frames\">\n      <!-- F1 -->\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1426604966848-d7adac402bff?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">A\u00e9rea \u00b7 Drone<\/div>\n          <div class=\"tc\">00:00\u201300:04<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">240 mil m\u00b2<\/div><div class=\"ost-sub\">de Mata Atl\u00e2ntica preservada<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 01<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">A\u00e9rea ao amanhecer, push lento sobre a copa, n\u00e9voa subindo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Drone, avan\u00e7o lento e est\u00e1vel.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"240 mil m\u00b2\" entra em fade-up no ter\u00e7o inferior.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <!-- F2 -->\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1518495973542-4542c06a5843?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Reveal \u00b7 Drone<\/div>\n          <div class=\"tc\">00:04\u201300:08<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Um destino.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 02<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Descida entre as \u00e1rvores; o resort surge por entre a mata.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Descida vertical revelando a arquitetura.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Um destino.\" centralizado.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <!-- F3 -->\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1505373877841-8d25f7d46678?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Corte casado \u00b7 Split<\/div>\n          <div class=\"tc\">00:08\u201300:12<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Dois caminhos.<\/div><div class=\"ost-sub\">Lazer \u00b7 Corporativo<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 03<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Tela dividida nasce: \u00e0 esquerda quente (piscina\/fam\u00edlia), \u00e0 direita verde (audit\u00f3rio).<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Split-wipe no movimento da \u00e1gua\/luz.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Dois caminhos.\" na divisa.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <!-- F4 -->\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1571896349842-33c89424de2d?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Montagem r\u00edtmica<\/div>\n          <div class=\"tc\">00:12\u201300:16<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Lazer. Eventos.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 04<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">4\u20135 micro-planos alternando lazer \u2194 corporativo no mesmo ritmo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Cortes r\u00e1pidos, movimento cont\u00ednuo entre eles.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Palavras alternam com os cortes.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <!-- F5 -->\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background:#0c0e0b\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Assinatura<\/div>\n          <div class=\"tc\">00:16\u201300:20<\/div>\n          <div class=\"ost\"><div class=\"ost-main\" style=\"font-style:italic\">Hotel Terras Altas<\/div><div class=\"ost-sub\">Em conex\u00e3o com a natureza<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 05<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Marca sobre preto, mata desfocada (bokeh) ao fundo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Est\u00e1tico; leve respira\u00e7\u00e3o do fundo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Logo + assinatura; fecha em fade.<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== FILME 02 ===================== -->\n<section class=\"grade-leisure\" data-screen-label=\"Filme 02 Lazer\" style=\"border-top:3px solid var(--leisure)\">\n  <div class=\"wrap\">\n    <div class=\"film-band\">\n      <div class=\"eyebrow\"><span class=\"n\" style=\"color:var(--leisure)\">Filme 02<\/span><span>Ocio<\/span><\/div>\n      <div class=\"f-row\">\n        <div>\n          <h2>Ocio<\/h2>\n          <div class=\"tagline\" style=\"color:var(--leisure)\">\"Desacelere. A serra cuida do resto.\"<\/div>\n        <\/div>\n        <div class=\"f-specs\">\n          <div><b>Dura\u00e7\u00e3o<\/b> \u00b7 18s<\/div>\n          <div><b>Grade<\/b> \u00b7 Quente \/ dourada<\/div>\n          <div><b>Ritmo<\/b> \u00b7 Lento, que respira<\/div>\n          <div><b>Uso<\/b> \u00b7 Hero da p\u00e1gina Lazer<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"frames\">\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1571896349842-33c89424de2d?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">A\u00e9rea baixa \u00b7 Drone<\/div>\n          <div class=\"tc\">00:00\u201300:03<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Desacelere.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 01<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Voo lateral suave sobre a piscina ao sol; reflexos na \u00e1gua.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Drone, deslize lateral baixo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Desacelere.\" em fade-up.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1551632811-561732d1e306?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Seguindo \u00b7 Gimbal<\/div>\n          <div class=\"tc\">00:03\u201300:07<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">A serra cuida<br \/>do resto.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 02<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Casal na trilha, luz filtrada pela mata, de m\u00e3os dadas.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Gimbal seguindo por tr\u00e1s, passo de caminhada.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Frase em duas linhas.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1414235077428-338989a2e8c0?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Detalhes \u00b7 Slider<\/div>\n          <div class=\"tc\">00:07\u201300:11<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Tempo de sobra.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 03<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">S\u00e9rie de closes: caf\u00e9 da manh\u00e3, p\u00e9s na rede, pet correndo, crian\u00e7a rindo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Slider\/est\u00e1tico em c\u00e2mera lenta sutil.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Tempo de sobra.\"<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1439066615861-d1af74d74000?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Plano aberto fixo<\/div>\n          <div class=\"tc\">00:11\u201300:15<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Para a fam\u00edlia.<br \/>Para o casal.<br \/>Para voc\u00ea.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 04<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Lago ao entardecer; silhueta contemplando a \u00e1gua.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Fixo; s\u00f3 a \u00e1gua e a luz se movem.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Tr\u00eas linhas entram em sequ\u00eancia.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background:#15110b\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Assinatura \u00b7 Quente<\/div>\n          <div class=\"tc\">00:15\u201300:18<\/div>\n          <div class=\"ost\"><div class=\"ost-main\" style=\"font-style:italic\">Terras Altas<\/div><div class=\"ost-sub\">Ocio<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 05<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Marca sobre preto com tom quente; bokeh dourado.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Est\u00e1tico, fecha em fade.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Logo + \"Lazer\".<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== FILME 03 ===================== -->\n<section class=\"grade-corp\" data-screen-label=\"Filme 03 Corporativo\" style=\"border-top:3px solid var(--corp)\">\n  <div class=\"wrap\">\n    <div class=\"film-band\">\n      <div class=\"eyebrow\"><span class=\"n\" style=\"color:var(--corp)\">Filme 03<\/span><span>Corporativo<\/span><\/div>\n      <div class=\"f-row\">\n        <div>\n          <h2>Corporativo<\/h2>\n          <div class=\"tagline\" style=\"color:var(--corp)\">\"Onde grandes decis\u00f5es respiram.\"<\/div>\n        <\/div>\n        <div class=\"f-specs\">\n          <div><b>Dura\u00e7\u00e3o<\/b> \u00b7 18s<\/div>\n          <div><b>Grade<\/b> \u00b7 Fria \/ verde, contraste<\/div>\n          <div><b>Ritmo<\/b> \u00b7 Preciso, propositado<\/div>\n          <div><b>Uso<\/b> \u00b7 Hero da p\u00e1gina Corporativo<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"frames\">\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1502786129293-79981df4e689?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">A\u00e9rea \u00b7 Drone<\/div>\n          <div class=\"tc\">00:00\u201300:03<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Onde grandes<br \/>decis\u00f5es<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 01<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">A\u00e9rea do complexo de eventos; chegada de carros ao receptivo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Drone, avan\u00e7o firme.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Onde grandes decis\u00f5es\" (continua no quadro 2).<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1540575467063-178a50c2df87?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Entrada \u00b7 Gimbal<\/div>\n          <div class=\"tc\">00:03\u201300:07<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">respiram.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 02<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Audit\u00f3rio enchendo, luz boa, palestrante ao fundo.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Gimbal entrando na sala, revelando a escala.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"respiram.\" completa a frase.<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1559223607-a43c990c692c?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Detalhes \u00b7 M\u00e9dios<\/div>\n          <div class=\"tc\">00:07\u201300:11<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">Estrutura completa.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 03<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Aperto de m\u00e3os, coffee break na varanda, est\u00fadio de grava\u00e7\u00e3o.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Planos m\u00e9dios, cortes limpos.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"Estrutura completa.\"<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background-image:url(https:\/\/images.unsplash.com\/photo-1517048676732-d65bc937f952?w=1000&q=80)\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Plano aberto<\/div>\n          <div class=\"tc\">00:11\u201300:15<\/div>\n          <div class=\"ost\"><div class=\"ost-main\">A 40 min de<br \/>S\u00e3o Paulo.<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 04<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Din\u00e2mica de equipe (breakout) ao ar livre, na mata.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Aberto; grupo caminhando junto.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">\"A 40 min de S\u00e3o Paulo.\"<\/span><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"frame\">\n        <div class=\"viz\" style=\"background:#0a0f0b\">\n          <div class=\"scrim\"><\/div>\n          <div class=\"shot-tag\">Assinatura \u00b7 Verde<\/div>\n          <div class=\"tc\">00:15\u201300:18<\/div>\n          <div class=\"ost\"><div class=\"ost-main\" style=\"font-style:italic\">Terras Altas<\/div><div class=\"ost-sub\" style=\"color:var(--corp)\">Eventos<\/div><\/div>\n        <\/div>\n        <div class=\"meta\">\n          <div class=\"m-num\">QUADRO 05<\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Imagem<\/span><span class=\"m-d\">Marca sobre preto com tom verde-frio; bokeh da mata.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">C\u00e2mera<\/span><span class=\"m-d\">Est\u00e1tico, fecha em fade.<\/span><\/div>\n          <div class=\"m-row\"><span class=\"m-k\">Texto<\/span><span class=\"m-d\">Logo + \"Eventos\".<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== CHECKLIST ===================== -->\n<section data-screen-label=\"Checklist de capta\u00e7\u00e3o\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"eyebrow\"><span class=\"n\">03<\/span><span>Checklist de capta\u00e7\u00e3o<\/span><\/div>\n      <h2>O que filmar.<\/h2>\n      <p class=\"sub\">Lista de planos para a di\u00e1ria de filmagem. Vale capturar com folga; sobra de material d\u00e1 mais liberdade na montagem.<\/p>\n    <\/div>\n    <div class=\"checklist\">\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--neutral)\"><\/span>A\u00e9reas (drone)<\/h3>\n        <ul>\n          <li>Amanhecer sobre a copa, com n\u00e9voa<\/li>\n          <li>Descida revelando o resort entre a mata<\/li>\n          <li>Voo lateral sobre as piscinas<\/li>\n          <li>A\u00e9rea do complexo de eventos \/ chegada<\/li>\n          <li>P\u00f4r do sol sobre o lago<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--corp)\"><\/span>Natureza & mata<\/h3>\n        <ul>\n          <li>Trilha com luz filtrada entre as folhas<\/li>\n          <li>Detalhes: folhas, orvalho, fauna nativa<\/li>\n          <li>Lago: reflexos e movimento da \u00e1gua<\/li>\n          <li>Texturas da Mata Atl\u00e2ntica em close<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--leisure)\"><\/span>Lazer & pessoas<\/h3>\n        <ul>\n          <li>Fam\u00edlia na piscina, crian\u00e7as rindo<\/li>\n          <li>Casal na trilha de m\u00e3os dadas<\/li>\n          <li>Caf\u00e9 da manh\u00e3 \/ mesa servida<\/li>\n          <li>Pet correndo no gramado<\/li>\n          <li>Momentos de descanso (rede, leitura)<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--corp)\"><\/span>Corporativo<\/h3>\n        <ul>\n          <li>Audit\u00f3rio enchendo \/ palestrante<\/li>\n          <li>Coffee break na varanda<\/li>\n          <li>Aperto de m\u00e3os \/ networking<\/li>\n          <li>Est\u00fadio de grava\u00e7\u00e3o em uso<\/li>\n          <li>Breakout \/ din\u00e2mica de equipe na mata<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--accent)\"><\/span>Detalhes & texturas<\/h3>\n        <ul>\n          <li>\u00c1gua da piscina em c\u00e2mera lenta<\/li>\n          <li>Vapor do caf\u00e9 \/ pratos da cozinha<\/li>\n          <li>Luz entrando pelas janelas dos sal\u00f5es<\/li>\n          <li>M\u00e3os, gestos, express\u00f5es reais<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"check-group\">\n        <h3><span class=\"dot\" style=\"background:var(--ink-2)\"><\/span>Marca & fecho<\/h3>\n        <ul>\n          <li>Fundos com bokeh para o lockup final<\/li>\n          <li>Placa \/ sinaliza\u00e7\u00e3o do resort<\/li>\n          <li>Plano \"respiro\" para abrir e fechar em loop<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== TEXTO NA TELA ===================== -->\n<section data-screen-label=\"Texto na tela\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"eyebrow\"><span class=\"n\">04<\/span><span>Diretrizes de texto na tela<\/span><\/div>\n      <h2>O texto conduz.<\/h2>\n      <p class=\"sub\">Sem locu\u00e7\u00e3o, a tipografia conduz a narrativa. As palavras s\u00e3o poucas, entram em fade e ficam leg\u00edveis sobre a imagem.<\/p>\n    <\/div>\n    <div class=\"tg\">\n      <div class=\"tg-rules\">\n        <div class=\"tg-rule\"><span class=\"r-n\">01<\/span><div class=\"r-t\"><strong>Curto<\/strong><span>No m\u00e1ximo ~4 palavras por quadro. Se precisa de mais, vira dois quadros.<\/span><\/div><\/div>\n        <div class=\"tg-rule\"><span class=\"r-n\">02<\/span><div class=\"r-t\"><strong>Suave<\/strong><span>Entrada em fade-up de ~0,4s, sem piscar ou deslizar r\u00e1pido.<\/span><\/div><\/div>\n        <div class=\"tg-rule\"><span class=\"r-n\">03<\/span><div class=\"r-t\"><strong>Tipografia da marca<\/strong><span>Cormorant Garamond nos t\u00edtulos, JetBrains Mono nas legendas, igual ao site.<\/span><\/div><\/div>\n        <div class=\"tg-rule\"><span class=\"r-n\">04<\/span><div class=\"r-t\"><strong>Leg\u00edvel<\/strong><span>Cor creme (#F4EFE4), nunca branco puro. Scrim escuro sob o texto garante contraste.<\/span><\/div><\/div>\n        <div class=\"tg-rule\"><span class=\"r-n\">05<\/span><div class=\"r-t\"><strong>Posi\u00e7\u00e3o segura<\/strong><span>Ter\u00e7o inferior ou centro, com margem de seguran\u00e7a para corte 9:16 e 1:1.<\/span><\/div><\/div>\n      <\/div>\n      <div class=\"tg-demo\">\n        <div class=\"scrim\"><\/div>\n        <div class=\"demo-txt\">\n          <div class=\"d1\">A serra cuida<br \/>do resto.<\/div>\n          <div class=\"d2\">Exemplo de tratamento<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ===================== PR\u00d3XIMOS PASSOS ===================== -->\n<section data-screen-label=\"Pr\u00f3ximos passos\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <div class=\"eyebrow\"><span class=\"n\">05<\/span><span>Pr\u00f3ximos passos<\/span><\/div>\n      <h2>Do conceito \u00e0 tela.<\/h2>\n    <\/div>\n    <div class=\"steps\">\n      <div class=\"step\"><div class=\"st-n\">01<\/div><h3>Decupagem<\/h3><p>Aprovar este conceito e detalhar o cronograma de di\u00e1ria(s) de filmagem.<\/p><\/div>\n      <div class=\"step\"><div class=\"st-n\">02<\/div><h3>Capta\u00e7\u00e3o<\/h3><p>Filmar seguindo o checklist, priorizando golden hour para as a\u00e9reas.<\/p><\/div>\n      <div class=\"step\"><div class=\"st-n\">03<\/div><h3>Montagem<\/h3><p>Edi\u00e7\u00e3o dos 3 filmes com grade de cor, texto na tela e vers\u00f5es 16:9 \/ 9:16 \/ 1:1.<\/p><\/div>\n      <div class=\"step\"><div class=\"st-n\">04<\/div><h3>Integra\u00e7\u00e3o<\/h3><p>Preparo dos heroes das p\u00e1ginas para receber o loop mudo em autoplay.<\/p><\/div>\n    <\/div>\n    <p class=\"note\">Quando os filmes estiverem prontos, ajusto os heroes da Home, Lazer e Corporativo para reproduzir o v\u00eddeo em loop, no lugar das imagens de fundo atuais.<\/p>\n  <\/div>\n<\/section>\n\n<footer>\n  <div class=\"wrap\" style=\"display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;width:100%\">\n    <span>\u00a9 Terras Altas Resort &amp; Convention Center<\/span>\n    <span>Conceito de V\u00eddeo \u00b7 HTA 2026<\/span>\n    <span>Um lugar \u00b7 Dois caminhos<\/span>\n  <\/div>\n<\/footer>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TERRAS ALTAS RESORT \u00b7 CONVENTION Conceito de V\u00eddeo3 Filmes \u00b7 Mudo com texto \u00b7 4K 16:9 Um lugar.Dois caminhos. Tr\u00eas<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31272","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>videos - Hotel Terras Altas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelterrasaltas.com.br\/es\/videos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"videos - Hotel Terras Altas\" \/>\n<meta property=\"og:description\" content=\"TERRAS ALTAS RESORT \u00b7 CONVENTION Conceito de V\u00eddeo3 Filmes \u00b7 Mudo com texto \u00b7 4K 16:9 Um lugar.Dois caminhos. 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